I cannot stress enough the importance of going to a running specialty store and getting a proper shoe fitting. You may think you’re getting some kind of steal online or at Dick’s, but if you don’t know what you’re looking for, or if you’re buying a model that’s three cycles old and already breaking down, you’ve kind of screwed yourself. If you’re getting a pair of sneaks for like $54, you might be making a mistake. Not you might, let me stop with this passive language. Something isn’t right.
Okay so anyways, I love working in running retail. It’s exciting. The technology is always changing. It’s interesting. And working around all those runners is truly inspiring. They’re cool peoples.
But contrary to what a lot of people thought, we don’t make commission selling running shoes. And we like it like that. It keeps our motivations clean and honest. But there was one thing that was so annoying, I could rip my own hair out.
Let me make this clear. We never minded if you went through the process to get a fitting and decided you weren’t ready to buy anything. That’s fine, and that’s what the whole process of “shopping” is about. Go home, think about it, maybe read up on it, and decide if that’s what you want to do.
But when folks would come in, get fitted, and tell us, usually at the end of the process, that they were going to go see if they could find the shoe online cheaper, and snap a iPhone pic of the box, complete with the name of the shoe and style number? My blood would boil.
Why this is Problematic
- I understand everyone is looking for a deal. I get it. I have student loans, and I have to limit my fancy times to stay afloat. But this isn’t Best Buy, and you’re not going to really find the exact same model any cheaper. You might find an older model, and that’s not gonna be the same as the shoe you tried on.
- You’re not paying taxes in some states (well not up until recently). Sorta shady.
- We just provided you a service, and you took the service elsewhere. That kinda sucks. Would you like it if I did that to you?
- It’s just kinda not nice.
If you’re at the place where you feel like you need to do this, do a few things. Be upfront with the person helping you, and understand, that there’s probably no way you will find the same model for cheaper.
Quick Example and I’ll let you go.
The Brooks Glycerin 11 retails for $150. In-store, and on Zappos.
What you will find online for cheaper?
The Brooks Glycerin 10, which is pretty different. It was heavier, and it still had the plastic piece in the middle, which is called the midfoot shank. If you were to try the 11 on in the store and purchase the 10, you’d be pissed.
Anyhoo, just be NICE and don’t do that annoying thing, okay?